I’ve long believed The Guardian to be the best designed newspaper in the country, which is convenient for me considering some may think I fit the profile of a typical reader—feminist liberal-left vegetarian art teacher. It would be difficult for me to take if the Daily Mail fitted this design accolade.
But I like The Guardian for more than its graphic design; the fact its investigative journalism helps to keep in check those in power is equally as important to me, particularly in these days of party political impotence. Simon Jenkins summed this up well this week in From Snowden to Panama, all hail the power of the press during the breaking revelations about tax evasion.
But journalism with integrity isn’t enough on its own, just as great graphic design isn’t enough on its own. You have to be able to engage readers in your content or it won’t gain the attention it requires. And this is where The Guardian really sets itself apart from pretty much all other news vendors, (with the exception of Channel 4 News, albeit via a different medium). The marriage of purpose and presentation is given equal respect in this daily paper, and the approach is integrated across all of its platforms, from newsprint to website to app.
If anybody should need a case study to prove my point, the Panama Papers story this week should be a convincing one. Deputy Creative Director of the Guardian, Chris Clarke, tweeted the next day’s front page every evening, and there were many of his followers waiting for the reveal each night as the story broke, (and continued to break throughout the week). If the awkward adjective ‘impactful’ can be ascribed to anything, it is the design decisions the creative team at the Guardian took to grab their readership’s attention.
Monday’s front page was really brave, dropping the masthead from its usual position at the top to halfway down the page. All advertising was removed, and using the daffodil yellow to punch out of the grey, as Clarke’s choice of a ‘punching fist’ emoticon to accompany his tweets accurately indicated, had real visual impact to match the world leader shaking story.
And the approach continued all week:
It is not until Thursday that advertising crept back onto the front page, and then it was cornered and given bottom billing:
On Friday the masthead resumed its usual position at the top of the paper, no longer taking second billing to the story, but the visual language deployed stayed the same—dramatic, powerful and as attention grabbing as the headline. Again, like Monday through Wednesday, Friday sees the front devoid of advertising:
I would be very surprised if both the Guardian’s journalistic and graphic design approaches from this week’s editions does not win them awards in their respective fields—they rightfully should.