The Fundamentals of Graphic Design

9781474269971

It was an honour to have my revision of The Fundamentals of Graphic Design published by Bloomsbury recently.

It was a daunting job to take on, given how good the original edition by Gavin Ambrose and Paul Harris was. Early on I decided I didn’t want to radically alter vast amounts of what they had written—after all, most of the fundamentals haven’t changed. However, given the advances in technology since the first edition, it was clear my main job was to make sure the title reflected contemporary design contexts. In my first research sessions for the title in 2017, it was interesting to note that in 2009 when The Fundamentals of Graphic Design was first published, it came out only one year after Apple’s App Store first opened its digital doors. It was also one year before the iPad was released and Instagram had been heard of, (both 2010). I quickly established there were some important revisions needed.

There have been many other changes elsewhere in our industry: font files are now universal across operating systems; brand guidelines have gone digital with many now having dedicated websites; and audio and visual entertainment is streamed ‘on-the-go’ as physical media and TV schedules become a lesser part of people’s everyday lives. There has also been an explosion in niche publishing. However, possibly one of the biggest contextual shifts is that social media is a very different beast now than it was a decade ago, (remember MySpace anyone?), and as a result, how graphic designers market themselves and their clients has changed forever.

I cannot thank everyone at Bloomsbury enough for all the support they gave me in revising Fundamentals, as well as to all who agreed to provide new images. I am particularly grateful to O Street for artworking images of their website especially for a feature I wanted to include on them; and to Lawrence Woolston, head Arts technician at University of Suffolk, for helping me with some studio photography. Most of all though, I would like to thank Gavin Ambrose and Paul Harris for producing such an excellent text and structure for the book in the first place.

The Fundamentals of Graphic Design: Second Edition was published in October 2019, and was featured as one of five recommended reads in Creative Boom‘s Books For November.

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Copies can be purchased directly from Bloomsbury in a variety of formats. Follow this link for more details.