Every year there must be hundreds of dissertations being written by undergraduate design students about the portrayal of women in advertising, all referencing the Dove Campaign for Real Beauty and Adbusters along the way. And you could spend a long time trawling the Internet for articles about sex being used to sell commercial products. I’ve become a little used to such arguments. However, I never expected to see sex being used to sell integrated office systems. That is, until I turned a corner in Norwich the other day to be confronted by this image on the back of a van:
I was dumbfounded and genuinely taken aback for a few seconds. I could start a basic National Diploma level Media Studies deconstruction at this point, mentioning the see-through blouse and the provocative pointing of the metaphor, sorry, I mean pen. I haven’t worked in many offices over the years, but I suspect this attire would receive raised eyebrows in the average insurance office. It certainly would in the Art and Design department staff-room I frequent in my day job.