ACDHE review—The graphic design process

Image: Bloomsbury

I recently wrote a review of the 2019 Bloomsbury title: The Graphic Design Process: How to be Successful in Design School by Anitra Nottingham and Jeremy Stout, for the journal Art, Communication & Design in Higher Education.

The book explores the design process through varying approaches to graphic design education—from brief to crit to exploratory practice to presenting outcomes—with contributions from university and college lecturers from around the world.

The review is available to purchase here, and the journal here.

The Fundamentals of Graphic Design

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It was an honour to have my revision of The Fundamentals of Graphic Design published by Bloomsbury recently.

It was a daunting job to take on, given how good the original edition by Gavin Ambrose and Paul Harris was. Early on I decided I didn’t want to radically alter vast amounts of what they had written—after all, most of the fundamentals haven’t changed. However, given the advances in technology since the first edition, it was clear my main job was to make sure the title reflected contemporary design contexts. In my first research sessions for the title in 2017, it was interesting to note that in 2009 when The Fundamentals of Graphic Design was first published, it came out only one year after Apple’s App Store first opened its digital doors. It was also one year before the iPad was released and Instagram had been heard of, (both 2010). I quickly established there were some important revisions needed.

There have been many other changes elsewhere in our industry: font files are now universal across operating systems; brand guidelines have gone digital with many now having dedicated websites; and audio and visual entertainment is streamed ‘on-the-go’ as physical media and TV schedules become a lesser part of people’s everyday lives. There has also been an explosion in niche publishing. However, possibly one of the biggest contextual shifts is that social media is a very different beast now than it was a decade ago, (remember MySpace anyone?), and as a result, how graphic designers market themselves and their clients has changed forever.

I cannot thank everyone at Bloomsbury enough for all the support they gave me in revising Fundamentals, as well as to all who agreed to provide new images. I am particularly grateful to O Street for artworking images of their website especially for a feature I wanted to include on them; and to Lawrence Woolston, head Arts technician at University of Suffolk, for helping me with some studio photography. Most of all though, I would like to thank Gavin Ambrose and Paul Harris for producing such an excellent text and structure for the book in the first place.

The Fundamentals of Graphic Design: Second Edition was published in October 2019, and was featured as one of five recommended reads in Creative Boom‘s Books For November.

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Copies can be purchased directly from Bloomsbury in a variety of formats. Follow this link for more details.

Common affairs

The state of design criticism, it could be argued, has never been in better shape. There are the big guns, such as Michael Bierut and Jessica Helfand’s printed compilation of fifteen years of online discourse at the Design Observer with Culture Is Not Always Popular. Likewise, AIGA’s Eye On Design magazine which covers topics interrogated on a given theme, (see previous Field Readings post Thoughts on discussions on criticism). Mike Monteiro’s recent Ruined By Design: How Designers Destroyed the World, and What We Can Do to Fix It, is an accessible takedown of poor design choices and the importance of ethics to design decisions, while Mode of Criticism‘s self-titled publication is a diversely rich academic and theoretical critique of design in a time of neoliberalism.

One publication that caught my eye recently that I wanted to specifically highlight is the House of Common Affairs journal. It comes out of a forum held at the Royal College of Art in London, and moderated by the journal’s editor Paula Minelgaite, that sought to question the relationship between creative practice, current affairs and the way information is communicated to the general public. The journal specifically looks to discuss Fourth Estate utopias.

An image of the House of Common Affairs journal cover
Image © Paula Minelgaite

In the introduction of issue one, Minelgaite says: “HOCA journal provides an opportunity to challenge the niche and yet popular field that exists in the overlap between the arts and journalism. HOCA attempts to address the issues it presents to its readers by avoiding elitist design snobbery that perpetuates discrimination, dogmatism and self-righteousness. It does this this by moving the project outside the RCA and inviting a more diverse range of voices into the conversation.”

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A (very) graphic memoir

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Image: courtesy paulsahre.com

I’ve just finished reading Paul Sahre’s autobiography: Two-Dimensional Man: A Graphic Memoir, and it is one of the most untypical graphic design related books I have ever read. ‘Untypical’ because for much of the book Sahre writes about his personal and private life; and graphic design ‘related’ because, at times, his profession seems incidental to the main narrative. For this is no design monograph as he weaves stories about his first car; his family; his relationships; and even his dog Sid, in and out of talking about his graphic design practice. Most powerfully, hanging over the entire book from cover to cover, is Sahre’s relationship with his brother.

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With apologies, (there’s nothing new)

“There’s nothing new in this world…” is a phrase attributed to Harry S Truman on the Brainyquote.com website. In this post-truth world, who knows whether this was actually said by him or not. I do, however, know the content of the phrase itself to be true, post-truth or not.

In June last year I made a book for a project I was working on for my Masters degree. It was called Graphic Interruptions, and it collected together photographs I had taken of items of graphic design that had been visually interrupted in some way, thus affecting their communication potential. I also wrote an essay about it, and the whole thing looked like this:

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Officer scribble

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Scribble cover. Image courtesy of Three&Me.

When you work with someone on a regular basis you tend to get to know them well. You tell each other stories, you share aspects of your life and you get to know their working nuances intimately. But just recently I’ve been spending time with my work colleague, friend and ex-tutor Russell Walker a lot more than I would normally outside of typical ‘office’ working hours. This is because Russell Walker, designer, illustrator and educator of some 30+ years has just published a book of his creative and educational life called Scribble, and I’ve been immersing myself in it.

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They who have no name

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The US and UK book jacket designs for Harper Lee’s Go Set A Watchman. Picture: L—HarperCollins / R—William Heinemann. Source: guardian.com

I’ve written here and elsewhere before about how graphic design is overlooked in favour of other arts disciplines. I’ve come to expect this, so when Will Gompertz—the BBC’s Arts Correspondent—recorded a piece for the Six O’Clock News this week about the Design of the Year Awards at The Design Museum, I wasn’t surprised that the graphic design nominations weren’t mentioned at all.

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Punk philosophy

You could argue the need for yet another publication about punk. The ‘1976 and all that’ narrative has been told so often now that it reads like a dull pantomime with all original relevance of the story bled dry through over telling. There have been some publications in the last few years that have gone beyond this nostalgic rehash, such as 2012’s excellent Punk: An Aesthetic, but recently published The Truth of Revolution, Brother: An Exploration of Punk Philosophy (Situation Press) focusses, as the title says, on an area of the punk phenomenon that has largely been ignored.

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Type on type

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There has been a surge of typography publications dropping through my letterbox recently. They are all very different in their own ways, but one thing unites them all over and above the excellent content, and that is the very high production values. Unfortunately my poor photographic skills won’t do any of them justice, but hopefully will give some indication that these are objects of desire.

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