In October last year I wrote about the visual identity for Hull City of Culture 2017. I’d mostly only ever heard negative things about the city but vowed to go there this year after seeing this deliberately attention grabbing piece of branding. Claire and I duly booked our summer holiday in the beautiful Lincolnshire Wolds for last week so that we could take a day out in Yorkshire, and Hull did not disappoint.
In the aftermath of the recent horrendous Manchester and London terrorist attacks, I was puzzled by the imagery used to accompany a new police warning advising people to RUN, HIDE and TELL if they should find themselves in the midst of such a situation.
Seeing this for the first time on the Channel 4 news, it puzzled me as to exactly what the middle image was. In focusing on trying to decode the visual I didn’t really read the word sitting beside it. As a result, I had to stare at the paused picture for some time before I saw what it was supposed to be—someone peeping out from behind an object. Before this realisation, my mind pictured it as a distorted question mark. In this, I also became aware that because of my confusion I was unwittingly put in the position of someone who didn’t read English, making the visual communication more important.
Of course, deliberate ambiguity has a place in graphic design. In using negative space, the work of illustrator Noma Bar, or the classic of the genre, the Fed Ex arrow, are perfect examples of how duality in an image can captivate an audience and engage them intellectually. Once decoded, the viewer’s ego is massaged that they have ‘got it’. More importantly though—once seen, the previously hidden image can not be unseen, and this reinforces the message.
Now too, with the Run Hide Tell images, I cannot not see what the HIDE image is meant to be. But with that initial questioning of what I was looking at, my visual perception was confused. The fact that it took me a while to decode the image brings to question its effectiveness in a situation no one wants to find themselves in. In just such an instance, visual ambiguity is the last thing anyone needs.
As a sucker for cartography I could not resist buying a new compilation of live folk music with an accompanying map. Titled From Here: English Folk Field Recordings, the record is a modern take on Alan Lomax’s field recordings in the 1930s and ’40s and seeks to look at contemporary English folk music and its reference to place. A project by the band Stick In The Wheel, they say they wanted to make “a snapshot of English folk music right now.”
Despite claiming to be new to the folk scene, Stick In The Wheel have managed to capture a truly authentic and honest picture of modern folk music. Ian Carter and Nicola Kearey from the band travelled the length of the country recording artists where ever they could: kitchens, bedrooms, and even in a garden. As a result, the outcomes sound immediate and fresh.
Distance: 4.2 miles
Steps taken: 9,687
Start time: 09:37
Ground covered: Small town centre, surrounding residential areas and seaside promenade
Any talk of Southwold and psychogeography is duty bound to include a mention of W.G. Sebald’s Rings Of Saturn. My drift around Southwold yesterday, as part of my continuing Graphic Commons project, did take me up Gunhill, and past both The Reading Room and The Crown, all of which Sebald discusses in his text. These though, are as much of a mention as Rings Of Saturn will get here.
Yesterday I took my grandson to see the Lego Batman Movie at a cinema complex in town. It was great fun, even if much of the film was a little over the head of the 7 year old boy.
Such cinema complexes aren’t my usual choice of venue for movie going. Several people had warned me about the price of popcorn prior to the visit, and I expected to be marketed at from all angles, so I didn’t think I was going with any illusions. But as much as I enjoyed the film, the experience was sullied by coming away feeling that the boy and I had just been fodder for a slick and well organised advertising industry.
I completed another Graphic Commons walk this week, and I chose a location I’m not overly familiar with: Lowestoft—the Easternmost point in Britain. Like other Graphic Commons posts here, this serves as an immediate document of my drift, and the photos, (only crudely edited at this stage), will feed into a write-up of the walk I plan to do soon. The writing that accompanies the photos will form a key part of any final outcome, but for now I won’t be posting what I write on Field Readings as that aspect is very much a work in progress.
Walk duration: 2.7 miles
Steps taken: 6,077
Start time: 09:17 (train from Ipswich)
Ground covered: Town centre and side streets onto a main road that divides the town from port. Then on to the Ness, the most Easterly point, and back into town via an industrial area and what is known locally as a ‘score’—a narrow alleyway.
It is an impressive feat for an item of graphic design to stop you in your tracks. This week, while flicking through The Guardian in my lunch break, a full-page advert for Hull, UK City of Culture 2017, did just that.
There is more than a little New Rave and London 2012 Olympics about it. And the bold typography and clashing colours couldn’t fail to catch my attention, which is its point. For a city like Hull that is often described as being (insert own choice of ‘deprived’ adjective here) to be awarded City of Culture, there must be something going on there that many people south of the Humber Bridge have over-looked. It is out to grab attention, and nestled in amongst the column inches, and adverts for furniture and cars, there is little else to compete with it.
The copy gives voice to an entire city as being warm, welcoming and intelligently witty, but without over playing its hand or coming across as false. For the inquisitive it could be enough to make them search out what is being planned for Hull 2017, it did me. There is a bravery and freshness to this approach that many other towns and cities would avoid, being too wrapped up in their own heritage and thinking culture equals ‘serious’ or ‘highbrow’. It is a shame that the agency that produced the branding, Jaywing, aren’t based in Hull—but then maybe it takes someone with an outsider’s view to take such a radical approach.
I’ve never been to Hull and this makes me want to go.
Image source: Design Week