Design that works

Scrutinising an Innocent drink carton several weeks ago I noticed that it was recyclable “in certain areas” and that I was to check with my local authority to see if it could be recycled in my area. I didn’t of course, not looking forward to either an elongated phone call being passed through various different departments or trawling through an impenetrable menu system on my local council website. I therefore forgot all about it and sent the package merrily onto landfill. To be fair, I had previously checked several years ago whether I could recycle this sort of packaging in Ipswich and finding out that I couldn’t, I didn’t hold out much hope that this would have changed.

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Then when walking to work one morning last week I found myself confronted with a large graphic on the side of a bin lorry telling me that I could now recycle orange juice cartons in my blue bin. I was astounded for two reasons: firstly I was surprised that my local council was actually quite advanced; and secondly that this information was bought to me and that I didn’t have to hunt it out.

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