While some may praise Lush for its recent #SpyCops poster campaign, having your own shop window to deliver a political campaign message in is a luxury most do not have. Now, the non-shop owning agitpropper can turn to Brandalism, who have launched a Subvertising Manual that shows anyone how to reclaim visual spaces from advertisers by replacing 6-sheet adverts with their own artwork.
Taking aim at the backlit hoardings most frequently seen at bus stops, the manual tells you everything you need to know to hang your own work in these spaces. Subtitled What You Need And How To Do It, it discusses what tools are required to open the displays; artwork sizes for the majority of bus shelter hoardings, (advertising lingo calls these 6-sheets); what to wear and the best times of day to hang your work to avoid getting caught; and where you can find information online so your work stays up as long as possible.
For many, traipsing historic academic cobbles and starring at spires, let alone dreaming of them, would define any visit to Oxford. For me, on a family weekend there recently, it was an opportunity to study its graphic commons.
Looking for its vernacular, I mostly steered clear of high-street parades, and came away finding the city’s contradictions being easy bedfellows; hi and lo culture mix comfortably, on the streets at least. Testament to this are the highbrow events flyposted on chipboard, acting as a temporary hoardings for college concerts where no sacred wall can be damaged.
These sat just around the corner from the usual tattered pastings I more typically photograph. Technically the same in purpose and application, each arguably despoiling/enhancing the streets, depending on your point of view. The only difference being that those on chipboard could be moved out of sight quickly. While on display though, from a visual perspective, they are exactly the same.
I was recently asked to feed into a Creative Review report on creative collaboration. Published this week, it also features educators Tash Willcocks, Joe McCullagh, Pam Bowman and Dr Cathy Gale discussing teaching collaboration. Matthew Beardsell, Tom Harding and Stuart Radford of Music, Made by Many, and Superunion respectively, were asked about the importance of collaborative practice to their studios. The report also publishes the results of the Creative Review Design Employer Survey on what skills matter most to them.
The report can be downloaded via the Creative Review website here.
The bracketing of the Hope To Nope: Graphics and Politics 2008–2018 exhibition at London’s Design Museum is interesting for many reasons. Starting with Shepard Fairey’s Hope campaign for Obama’s 2008 election, and (almost) finishing with Trump’s Make America Great Again baseball cap, these two items showcase how effective vacuous phraseology can be in winning over people’s emotions when asking them to vote on big decisions. Both speak to the human condition of wanting ‘better’, without actually defining what that ‘better’ might be. They leave it for the reader to appropriate the slogans and adapt them to their own set of desires.
It has to be said the application of such sloganeering adds weight to the message—the words alone didn’t win their respective elections for each candidate. Fairey’s message appealed to the youth vote as much because they were street posters and were run counter (and unendorsed) to the official Democrat campaign; while baseball caps are everyday headgear worn by the everyman and everywoman of America. Each message is targetted precisely, whether strategically intentioned or not. What both tell us though is that logos do not win elections, neither for Obama in 2008 nor Clinton in 2016. As graphic communication devices, logos tend to be overly associated with corporate structures, despite both Obama’s and Clinton’s being applauded by design critics for their aesthetics, symbolism and ‘cleverness’. In thinking that these could help win around floating voters, it strikes me that the audience was ultimately forgotten, unlike with the street posters and baseball caps.
These are just a few of the thoughts I came away with after visiting Hope to Nope with a group of graphic design students the week it opened in April.
Today sees the last copy of The Guardian in its Berliner format.
What is about to follow will be known by those that come to this blog post after Monday 15 January 2018, when the new look Guardian is launched. But for now, only the new masthead has been revealed in a video teaser.
The teaser, and its corresponding print campaign, demonstrates some interesting references to John Stezaker covering found photographs with white squares, (and Jonathan Barnbrook’s subsequent ‘borrowing’ of this for David Bowie’s The Next Day), see Field Readings’ post Graphic obscura.
I’ve just finished reading Paul Sahre’s autobiography: Two-Dimensional Man: A Graphic Memoir, and it is one of the most untypical graphic design related books I have ever read. ‘Untypical’ because for much of the book Sahre writes about his personal and private life; and graphic design ‘related’ because, at times, his profession seems incidental to the main narrative. For this is no design monograph as he weaves stories about his first car; his family; his relationships; and even his dog Sid, in and out of talking about his graphic design practice. Most powerfully, hanging over the entire book from cover to cover, is Sahre’s relationship with his brother.
Although my McJunk project has been on hiatus for a while, I do occasionally post the odd example to Instagram. Believing that one person’s litter in the gutter is another person’s advert glaring from a billboard—because regardless of context, any representation of the McDonald’s logo reinforces brand recognition—I never thought that the company would sanction a marketing campaign that made a focus of its own litter. But in this post-irony world how wrong I appear to have been, as a new campaign for the restaurant chain proves.
Alongside others commenting online, I can draw clear parallels between TWBA\Paris’s poster campaign for the fast food chain and the discarded litter I often see strewn about my neighbourhood. The adverts use a simple colour palette and beautifully shot photography of McDonald’s food packaging with no food visible, bar a few crumbs. These tiny morsels, in such a minimal setting, only accentuate the sense that the packaging has been discarded after the product has been consumed.
See the new campaign over on Creative Review’s blog.