Although my McJunk project has been on hiatus for a while, I do occasionally post the odd example to Instagram. Believing that one person’s litter in the gutter is another person’s advert glaring from a billboard—because regardless of context, any representation of the McDonald’s logo reinforces brand recognition—I never thought that the company would sanction a marketing campaign that made a focus of its own litter. But in this post-irony world how wrong I appear to have been, as a new campaign for the restaurant chain proves.
Alongside others commenting online, I can draw clear parallels between TWBA\Paris’s poster campaign for the fast food chain and the discarded litter I often see strewn about my neighbourhood. The adverts use a simple colour palette and beautifully shot photography of McDonald’s food packaging with no food visible, bar a few crumbs. These tiny morsels, in such a minimal setting, only accentuate the sense that the packaging has been discarded after the product has been consumed.
See the new campaign over on Creative Review’s blog.
I do like a good stunt, which is why I’m looking forward to Joe Corré burning all of his punk memorabilia in a protest about Punk London in November. Corré, the son of Malcolm McLaren and Vivian Westwood, has amounted a collection of punk atifacts he claims to be worth over 5 million pounds. Despite that this seems like an obvious publicity seeking act, the gesture does at least feel like a true connection to 1976’s nihilistic ‘year zero’ fervour.
I can’t comment on any of the Punk London events having not witnessed any of it first hand, but my one concession to all things punk in 2016 was to read Jon Savage’s England’s Dreaming for the first time. The context of the times is detailed with a genuine insight into the revolutionary effect that punk in 1976 had on the lives of its participants. Reading Savage’s account after Corré’s announcement brought home to me that he may have a point about the capital centric ‘celebrations’.
The UK’s gutters and hedgerows will soon see new graphics on McJunk strewn there. Below is a link to an article I wrote for Eye magazine blog about an uncritical design press showcasing the new designs, asking whether well respected blogs are just becoming advertising hoardings for big brands trying to ingratiate themselves with those working in the creative industries.
Gutter press on Eye blog
Vector illustration and chunky lower case type make for the new look reductive graphics adorning McDonald’s take away packaging. Created by Leo Burnett design agancy in Chicago, (I’m currently unsure if this packaging has made it to the UK yet), it appears to be another opportunity missed.
Scrutinising an Innocent drink carton several weeks ago I noticed that it was recyclable “in certain areas” and that I was to check with my local authority to see if it could be recycled in my area. I didn’t of course, not looking forward to either an elongated phone call being passed through various different departments or trawling through an impenetrable menu system on my local council website. I therefore forgot all about it and sent the package merrily onto landfill. To be fair, I had previously checked several years ago whether I could recycle this sort of packaging in Ipswich and finding out that I couldn’t, I didn’t hold out much hope that this would have changed.
Then when walking to work one morning last week I found myself confronted with a large graphic on the side of a bin lorry telling me that I could now recycle orange juice cartons in my blue bin. I was astounded for two reasons: firstly I was surprised that my local council was actually quite advanced; and secondly that this information was bought to me and that I didn’t have to hunt it out.
In my teens and early twenties I was a big Clash fan. Then as my music tastes matured, and I started to tire of rock music’s clichés, I started to fall out of love with the band’s early work, which traded so heavily on rock clichés. Half of Black Market Clash, and all of Sandinista and Combat Rock are all I can really listen to by them now. It is almost as if I have divided them into two different bands. The diversity of their later work, post-London Calling, which experimented with different styles and genres of music, bought a breadth to the band that wasn’t previously there. This period of material outshines anything that went before it for its sheer inquisitiveness. Their artistry flourished as their music became conceptually linked to lyrical content and they matured as they became more and more interested in emerging popular cultures from around the globe.
There is much talk about The Lost Tapes by Can at the moment, and with good reason. For those reading this that know nothing about the band, or the context within which they emerged, then there is an excellent essay on Quietus by Taylor Parkes that comes with a Dubdog recommendation. However, the point of this post isn’t to talk about Can, or the fact that these lost tapes were only rediscovered recently, or the importance of the band and their music, but to discuss the artwork and packaging.