In October last year I wrote about the visual identity for Hull City of Culture 2017. I’d mostly only ever heard negative things about the city but vowed to go there this year after seeing this deliberately attention grabbing piece of branding. Claire and I duly booked our summer holiday in the beautiful Lincolnshire Wolds for last week so that we could take a day out in Yorkshire, and Hull did not disappoint.
The Guardian have done it again in creating dynamic and impactful graphics to carry a story. But then I would have been disappointed had the triggering of article 50 for the formal start of Brexit been visualised by the paper in anything less than a dramatic style.
While I have some sympathy with some design criticism on Twitter about a jigsaw being an overused metaphor, I think this doesn’t give credit for the colour treatment making it look like a forgotten 1950s puzzle found in a charity shop. This helps to give the concept greater credence in relation to Brexit. That, and the exaggerated staggering of the typography to form an approximation of the shape of the British Isles. This in itself is a mark of typographic brilliance.
In discussing 2016 election campaigns with a student recently, I mentioned that to have a true understanding of the topic, it was necessary to research publications that they might not agree with—the Daily Mail, the Express et al. It has to be said that most of the critiques I’ve read of both the EU referendum and American Presidential election campaigns do so from a liberal arts perspective.
In considering this I proffered that, unfortunately, we might have to accept that despite any feelings of abhorrence towards the UKIP Breaking Point campaign, it was in fact a brilliant piece of propaganda on their part.