In living through the nightmare that is, (possibly), the final stages of the UK being in the European Union, it is difficult to see outside of the political, media and social storm that is raging around us. Looking back on this post, after whatever Brexit becomes, readers will, I suspect, be aghast at just what the British public have allowed to take place in their name. Amidst the turmoil though, there is a beacon of hope that is lightening the depressing situation by poking a finger in the ribs of contemptuous politicians. That finger poking is coming from a group calling itself Led By Donkeys.
Over a pint in early January 2019, four friends discussed the idea of using billboards to quote politicians contradictory words about Brexit back at them. With MPs using Twitter as an immediate way to score points over their rivals with quick soundbite statements, the four realised they would have plenty of examples to choose from. As the talk of this being a humorous prank continued, they convinced themselves to look into it further. After some research, they found that £300 would pay for the printing of 4 billboards and the equipment they would need to hang them. Clubbing together, they decided to make the pub banter joke a reality.