While some may praise Lush for its recent #SpyCops poster campaign, having your own shop window to deliver a political campaign message in is a luxury most do not have. Now, the non-shop owning agitpropper can turn to Brandalism, who have launched a Subvertising Manual that shows anyone how to reclaim visual spaces from advertisers by replacing 6-sheet adverts with their own artwork.
Taking aim at the backlit hoardings most frequently seen at bus stops, the manual tells you everything you need to know to hang your own work in these spaces. Subtitled What You Need And How To Do It, it discusses what tools are required to open the displays; artwork sizes for the majority of bus shelter hoardings, (advertising lingo calls these 6-sheets); what to wear and the best times of day to hang your work to avoid getting caught; and where you can find information online so your work stays up as long as possible.
For many, traipsing historic academic cobbles and starring at spires, let alone dreaming of them, would define any visit to Oxford. For me, on a family weekend there recently, it was an opportunity to study its graphic commons.
Looking for its vernacular, I mostly steered clear of high-street parades, and came away finding the city’s contradictions being easy bedfellows; hi and lo culture mix comfortably, on the streets at least. Testament to this are the highbrow events flyposted on chipboard, acting as a temporary hoardings for college concerts where no sacred wall can be damaged.
These sat just around the corner from the usual tattered pastings I more typically photograph. Technically the same in purpose and application, each arguably despoiling/enhancing the streets, depending on your point of view. The only difference being that those on chipboard could be moved out of sight quickly. While on display though, from a visual perspective, they are exactly the same.
As I prepare to give the first talk about my Graphic Commons research project next month, I have started a new Instagram feed to host some of my photography. For those that follow my general Instagram account, some of these images will be familiar to you. Over time, older research photographs will give way to new images as the project develops.
To date I haven’t created a dedicated space for these images, but posting to a specific Instagram feed makes sense within my research as I am able to add category hashtags, which helps to focus my thinking around the images, and more widely, where I may go next with this.
If you are new to Field Readings and unfamiliar with what Graphic Commons is all about, then the basic premise is that it is an investigation into how graphic design imposes itself on shared public environments, and the wider impact this has on society. I have posted to Field Readings about it several times in the past and you can catch up with those here, and there are still some Proposing the Graphic Commons pamphlets left if you would like one. They are free, but for a small postage charge—details are available here.
Although my McJunk project has been on hiatus for a while, I do occasionally post the odd example to Instagram. Believing that one person’s litter in the gutter is another person’s advert glaring from a billboard—because regardless of context, any representation of the McDonald’s logo reinforces brand recognition—I never thought that the company would sanction a marketing campaign that made a focus of its own litter. But in this post-irony world how wrong I appear to have been, as a new campaign for the restaurant chain proves.
Alongside others commenting online, I can draw clear parallels between TWBA\Paris’s poster campaign for the fast food chain and the discarded litter I often see strewn about my neighbourhood. The adverts use a simple colour palette and beautifully shot photography of McDonald’s food packaging with no food visible, bar a few crumbs. These tiny morsels, in such a minimal setting, only accentuate the sense that the packaging has been discarded after the product has been consumed.
See the new campaign over on Creative Review’s blog.
Proposing the Graphic Commons
A Field Readings Publication | Nigel Ball | August 2017
Numbered—edition of 300
10pp | 134 x 300mm
1750 word text | 7 full-colour photographs
This pamphlet introduces the term Graphic Commons as an identifier with which to discuss graphic design within shared public environments. It sets out why a new linguistic term in contemporary graphic design discourse is required, and situates this as part of wider discussions surrounding urbanism and social responsibility.
In October last year I wrote about the visual identity for Hull City of Culture 2017. I’d mostly only ever heard negative things about the city but vowed to go there this year after seeing this deliberately attention grabbing piece of branding. Claire and I duly booked our summer holiday in the beautiful Lincolnshire Wolds for last week so that we could take a day out in Yorkshire, and Hull did not disappoint.
I took a dérive to work the other day and came across road work annotations on the pavement. I’ve seen these many times before, and often photographed them, but yesterday’s discovery prompted me to pull the more interesting images together in one place. When cropping some of these square, the reference to Mark Boyle and the Boyle Family‘s work is obvious to see.