Recently I was lucky enough to get the opportunity to travel to Bucharest, Romania, for work. The trip was so that I could attend an art and design education fair and to talk at a couple of high schools about our courses. This was my first such recruitment trip abroad, and I’m told you often only get to see a city from a car window and in the evening before flying back the next day. Thankfully though, because of the timings of our itinerary, I managed to get a little time to myself to wander the city and soak up Bucharest’s visual culture.
This was my first visit to Eastern Europe, and one, given the timing of the trip, that was over-shadowed by Brexit. Our host, locals and delegates from other countries all had an opinion, with none of them positive. The majority of Romanians I spoke to about it, (and Romania isn’t a country afraid of change, it could be argued), all thought Britain was putting itself in a ridiculous position.
One of the things that struck me about Bucharest from the outset, was that it is a country that is happy to wear its history on its sleeve—it is there in plain sight for everyone to see. Our hotel was very close to Revolution Square, the site of the uprising that saw Nicolae Ceaușescu toppled from power nearly 30 years ago.
Monuments to these tumultuous times have seen better days, and the local anarchists appear to show little respect for those that lost their lives fighting against the dictator. Some locals said the current government is the most corrupt in 100 years, so it appears a struggle continues. Given we were a week away from national celebrations of 100 years of independence for Romania, this is some claim given their more recent history. Continue reading →
Lostwithiel, Cornwall, (affectionately known as Losty by the locals), was the nearest town on our recent summer holiday.
As I have mentioned in a previous post I have an interest in noticeboards, and Lostwithiel has not one, but two that I could find. What struck me more than this though was that 2 noticeboards did not seem to be enough for its towns-folk. For on our first proper wander around Losty, every single telegraph-pole seemed to be adorned in posters of varying quality and displaying a cornucopia of events and information. These flyposters didn’t seem to be an alternative to what was on the ‘official’ noticeboards—in fact, it looked like there was a lot of repetition.
While some may praise Lush for its recent #SpyCops poster campaign, having your own shop window to deliver a political campaign message in is a luxury most do not have. Now, the non-shop owning agitpropper can turn to Brandalism, who have launched a Subvertising Manual that shows anyone how to reclaim visual spaces from advertisers by replacing 6-sheet adverts with their own artwork.
Taking aim at the backlit hoardings most frequently seen at bus stops, the manual tells you everything you need to know to hang your own work in these spaces. Subtitled What You Need And How To Do It, it discusses what tools are required to open the displays; artwork sizes for the majority of bus shelter hoardings, (advertising lingo calls these 6-sheets); what to wear and the best times of day to hang your work to avoid getting caught; and where you can find information online so your work stays up as long as possible.
For many, traipsing historic academic cobbles and starring at spires, let alone dreaming of them, would define any visit to Oxford. For me, on a family weekend there recently, it was an opportunity to study its graphic commons.
Looking for its vernacular, I mostly steered clear of high-street parades, and came away finding the city’s contradictions being easy bedfellows; hi and lo culture mix comfortably, on the streets at least. Testament to this are the highbrow events flyposted on chipboard, acting as a temporary hoardings for college concerts where no sacred wall can be damaged.
These sat just around the corner from the usual tattered pastings I more typically photograph. Technically the same in purpose and application, each arguably despoiling/enhancing the streets, depending on your point of view. The only difference being that those on chipboard could be moved out of sight quickly. While on display though, from a visual perspective, they are exactly the same.
As I prepare to give the first talk about my Graphic Commons research project next month, I have started a new Instagram feed to host some of my photography. For those that follow my general Instagram account, some of these images will be familiar to you. Over time, older research photographs will give way to new images as the project develops.
To date I haven’t created a dedicated space for these images, but posting to a specific Instagram feed makes sense within my research as I am able to add category hashtags, which helps to focus my thinking around the images, and more widely, where I may go next with this.
If you are new to Field Readings and unfamiliar with what Graphic Commons is all about, then the basic premise is that it is an investigation into how graphic design imposes itself on shared public environments, and the wider impact this has on society. I have posted to Field Readings about it several times in the past and you can catch up with those here, and there are still some Proposing the Graphic Commons pamphlets left if you would like one. They are free, but for a small postage charge—details are available here.
Although my McJunk project has been on hiatus for a while, I do occasionally post the odd example to Instagram. Believing that one person’s litter in the gutter is another person’s advert glaring from a billboard—because regardless of context, any representation of the McDonald’s logo reinforces brand recognition—I never thought that the company would sanction a marketing campaign that made a focus of its own litter. But in this post-irony world how wrong I appear to have been, as a new campaign for the restaurant chain proves.
Alongside others commenting online, I can draw clear parallels between TWBA\Paris’s poster campaign for the fast food chain and the discarded litter I often see strewn about my neighbourhood. The adverts use a simple colour palette and beautifully shot photography of McDonald’s food packaging with no food visible, bar a few crumbs. These tiny morsels, in such a minimal setting, only accentuate the sense that the packaging has been discarded after the product has been consumed.
Proposing the Graphic Commons
A Field Readings Publication | Nigel Ball | August 2017
Numbered—edition of 300
10pp | 134 x 300mm
1750 word text | 7 full-colour photographs
This pamphlet introduces the term Graphic Commons as an identifier with which to discuss graphic design within shared public environments. It sets out why a new linguistic term in contemporary graphic design discourse is required, and situates this as part of wider discussions surrounding urbanism and social responsibility.