Although my McJunk project has been on hiatus for a while, I do occasionally post the odd example to Instagram. Believing that one person’s litter in the gutter is another person’s advert glaring from a billboard—because regardless of context, any representation of the McDonald’s logo reinforces brand recognition—I never thought that the company would sanction a marketing campaign that made a focus of its own litter. But in this post-irony world how wrong I appear to have been, as a new campaign for the restaurant chain proves.
Alongside others commenting online, I can draw clear parallels between TWBA\Paris’s poster campaign for the fast food chain and the discarded litter I often see strewn about my neighbourhood. The adverts use a simple colour palette and beautifully shot photography of McDonald’s food packaging with no food visible, bar a few crumbs. These tiny morsels, in such a minimal setting, only accentuate the sense that the packaging has been discarded after the product has been consumed.
See the new campaign over on Creative Review’s blog.
In October last year I wrote about the visual identity for Hull City of Culture 2017. I’d mostly only ever heard negative things about the city but vowed to go there this year after seeing this deliberately attention grabbing piece of branding. Claire and I duly booked our summer holiday in the beautiful Lincolnshire Wolds for last week so that we could take a day out in Yorkshire, and Hull did not disappoint.
I took a dérive to work the other day and came across road work annotations on the pavement. I’ve seen these many times before, and often photographed them, but yesterday’s discovery prompted me to pull the more interesting images together in one place. When cropping some of these square, the reference to Mark Boyle and the Boyle Family‘s work is obvious to see.
After my last walk in Chelmsford, I’ve been noticing more and more temporary banners tied to railings. So today I took a short walk around my local area to capture those I had seen whilst in the car.
Unlike many that I saw in Essex, the ones I saw today were mostly ‘official’, in that what was being advertised/promoted related to the property owner of the railings they were attached to. For example, Ipswich NHS Trust banners outside the hospital and the local St Elizabeth’s Hospice railings were covered in banners for fundraising events. Continue reading
Notes on current research
As my graphic commons project grows and I’m formulating links between different urban studies and theories, I’m finding out how little research there appears to be into graphic design in shared environments, (within both current or historic thinking around the topic). This may obviously be because I just haven’t found it yet, and others may be able to fill the holes in my studies, (please post in comments or DM me via the contacts page if you do have any research pointers). A 2017 report by the Design Commission titled People & Places: Design of the Built Environment and Behaviour, makes reference to how urban environments can influence mental health, but fails to mention anything in regard to how everyday visual culture may impact on this. Such references tend to be more explicitly discussed in anti-advertising doctrines such as the excellent Advertising Shits In Your Head. However, in doing so, such texts tend to be polemic and agitational in nature and do not make a wider connection to urbanism as a theoretical study.
Distance: 4.2 miles
Steps taken: 9,687
Start time: 09:37
Ground covered: Small town centre, surrounding residential areas and seaside promenade
Any talk of Southwold and psychogeography is duty bound to include a mention of W.G. Sebald’s Rings Of Saturn. My drift around Southwold yesterday, as part of my continuing Graphic Commons project, did take me up Gunhill, and past both The Reading Room and The Crown, all of which Sebald discusses in his text. These though, are as much of a mention as Rings Of Saturn will get here.
Yesterday I took my grandson to see the Lego Batman Movie at a cinema complex in town. It was great fun, even if much of the film was a little over the head of the 7 year old boy.
Such cinema complexes aren’t my usual choice of venue for movie going. Several people had warned me about the price of popcorn prior to the visit, and I expected to be marketed at from all angles, so I didn’t think I was going with any illusions. But as much as I enjoyed the film, the experience was sullied by coming away feeling that the boy and I had just been fodder for a slick and well organised advertising industry.